International Women's Day - Power Dressing Tips for Storng Women

Event Date: Mar 04, 2020

 "The story of women's struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts of all who care about human rights." Gloria Steinem.

International Women's Day 2020 celebrates womens' achievements. The theme this year is #eachforequal. It roots for equality in boardrooms, government, media, workplaces, health and wealth.

Why power dressing?

The concept of 'power dressing' is inextricably linked with the persona of a strong woman. Power dressing is important because it evokes authority and competence. A power dressed woman exudes an aura of class and confidence.

What is power dressing?

Power dressing refers to a style that arose in late '70s and the '80s. In the '80s, women smashed the glass ceiling to become corporate honchos and heads of states. Prime minister of the UK, Margaret Thatcher epitomised the power dressed woman.

Power dressing is characterised by structured suits and jackets, with padded shoulders. Accessories play an important role in power dressing. Pearls, scarves, and ruffs break the monotony of a severe or staid outfit. Colours are muted, ranging from blacks, greys, and neutrals.

How power dressing has evolved?

Power dressing has re-emerged. Women are strong and vocal. Instead of emulating men, contemporary women have unleashed the power of femininity. Contemporary power dressing is celebrating this new-age feminism. Designers are not shying away from lace, florals or blush tones.

How to embrace this new avatar of power dressing?

1. Invest in a blazer

A blazer goes a long way towards building your power dressed persona. Invest in a classic style that can be dressed up and down. Explore trans-seasonal fabrics like linen or cotton silk.

2. Assess power shoulders against your silhouette

A power shoulder spells authority. You may rule out shoulder pads if you have broad shoulders. If your shoulders are droopy and need buffering, embrace the shoulder pad.

3. Have fun

Depending on your profession,  you may experiment with the power suit. Try prints, textures, embroideries, and logos. You are not confined to the blacks and greys or pinstripes any more.

You do not have to follow stereotypes. Be a trailblazer. After all power dressing is about debunking myths.

Share your power dressing tips with Deidaa.  Post comments  at @deidaaecogiftsonline, tag #deidaaecogiftsonline. Each post or comment earns a #coupon code for a 10% discount across all products at deidaashop.