Who We Are
DEIDAA ONLINE ECO GIFT SHOP AUSTRALIA OFFERS HANDMADE ORGANIC TOYS, KIDS APRON SETS, UNIQUE AUSTRALIAN GIFTS, CALICO BAGS, AUSTRALIA PRINTED SILK SCARVES, STEEL UTENSILS, KAFTANS AND MORE, DESIGNED IN AUSTRALIA, MADE IN AUSTRALIA, NEW ZEALAND, INDIA & NEPAL.
Deidaa works with tribal communities in Eastern India, to produce ‘Deidaa Eco’ – a range of scarves and ties made out of wild silk. Deidaa is about preserving tradition and retaining self-respect. Mass production robs artisans of creative satisfaction. Deidaa contributes to artisans’ material and emotional wellness by creating a demand for artisan crafts. ‘ I do not negate the contribution of technology to fashion, but what human hands can achieve has never ceased to surprise me. I channelise the artisans’ creativity into fashionable apparel and accessories. I work from within and not from above. I learn from the artisans as much as they learn from me. As a fashion designer, I strive to be the bridge between artisan crafts and contemporary fashion,’ says Samita. DEIDAA’S MANTRA – INNOVATION, QUALITY, SERVICE, AFFORDABILITY
An alumnus of the National Institute of Fashion Technology, New Delhi, India, Samita has a Master's degree in Fashion Design with honours from Auckland University of Technology. For her Master's research project, Samita worked closely with Tongan Tapa cloth painters. In a career spanning over two decades, Samita has worked closely with buying and fashion houses in the United States of America, Europe, Australasia, and the Middle East. She has dressed models, beauty queens, and film stars. Covered widely by print and visual media in Australia, New Zealand, Dubai and India, Samita has made several appearances on the Indian national television network and Television New Zealand. She lectures at international conferences and writes articles on fashion and textiles in Australia, New Zealand, and India. Samita was a finalist at the Style Pasifika Fashion Awards in Auckland for two successive years. For nearly a decade, Samita was the Coordinator of Major Studies (Fashion and Costume Design) at the Academy of Design Australia (AoDA), Port Melbourne, a tertiary, not-for-profit design school founded and run by leading Australian academics. Samita divides her time between Asia, New Zealand and Australia. Samita’s label Deidaa was one of the four Australian fashion businesses selected to showcase at World Boutique, Hong Kong in January 2014. E-Mail:firstname.lastname@example.org
Are you a bricks and mortar store, online shop/marketplace looking for artisan based, ethical and sustainable fashion accessories and lifestyle products? Deidaa’s apparel and accessories are designed in her Melbourne studio and produced in an ethical, socially responsible and sustainable manner. Deidaa has stockists in Dublin, Toronto, Sydney, Darlinghurst, Young, Lismore, Broken Hill, Melbourne, Sale, Foster, Myrtleford, Carindale, Paddington, Mooloolaba, Atherton, Adelaide, Barossa Valley, Perth, Launceston, Auckland, Wellington, Christchurch, Waikato, Hawkes Bay, and Gisborne.* Deidaa sells through select stores and online in Australia, New Zealand, the USA, and the UK. Please send wholesale enquiries to email@example.com *stockist details supplied on request
Are you a fashion/furnishings/textile-based lifestyle products' business? Are you looking for organic fabrics? Are you a votary of handcrafted, ethical and sustainable designing and manufacturing? Deidaa designs and/or manufactures aprons, calico bags, vegan bags, scarves, Australiana and related lifestyle products for leading companies worldwide. Deidaa has her own manufacturing unit in India. This unit is a GOTS certified producer of organic textiles. It has been approved by SEDEX as a sustainable, ethical and socially responsible manufacturer. Please send designing/manufacturing enquiries to firstname.lastname@example.org. Read more at http://deidaa.com.au/faq.html